Working with constraints, not against them. Our design approach balanced user needs with operational realities to create solutions that are both usable and feasible.
Our client’s landscape is a complex one, consisting of legacy systems, budget limitations, and lean staffing. As a result, our design approach required working with these constraints rather than against them.
We focused on increasing visibility and reducing guesswork, making it easier to find accurate information, understand policies, and complete common tasks without friction.
We prioritized reducing redundancy, building tools that streamline communication and help them focus on the work that requires judgment, not repetition.
Our iterative design process moved from broad exploration to focused refinement.
Developed and tested 17 prototypes in parallel to explore diverse ideas and validate assumptions.
This phase focused on generating breadth, not polish. Each prototype targeted specific angles: real-time reservation, communication, discoverability, staff tools, or playful engagement.
17 prototypes
5 focus areas
Refined high-potential concepts into polished prototypes based on user feedback and feasibility.
We integrated insights from parallel prototyping into focused, feasible solutions that balance public usability with operational ease for staff.
This process clarified which ideas are worth developing, which should be discarded, and most importantly, what matters most to users: context, clarity, and control.
Five interconnected solutions designed to work together as a comprehensive system.
Streamlined email communication tools to reduce staff workload and improve response consistency.
Enhanced signage with QR codes and NFC technology for instant access to park information and reservations.
Comprehensive content strategy and website redesign to improve discoverability and user experience.
AI-powered chatbot to provide instant answers to common questions and guide users through processes.
Detailed specifications and design recommendations for future reservation system improvements.